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Canada's brand voted second-best in global poll source: CTV.ca News Staff Canada beat out the United States and Britain in a survey of the world's favourite nations, coming second only to Australia. However, while Canada scored high marks when it came to hospitality, government and living and working, it didn't fare so well when it came to culture. The Anholt-GMI Nation Brand Index (NBI), an analytical ranking of the world's nation brands, found that hockey and celebrities such as Sarah McLachlan haven't helped the way the world sees Canada culturally. "On the flip side, it seems that Canadians have made quite a positive impression. This could be attributed to Canadians who have travelled the world, worked abroad, or from foreigners visiting the country." One of the top categories for Canada was governance. Those surveyed put it as their second choice for government. Unlike the United States, which ranked in at the 11th position, Canada's government was seen as neutral. The majority of those polled also described the government as trustworthy, Anholt said. Canada also ranked second in categories including investment, immigration, and people. It placed third in the hospitality category. "With a stable, liberal and democratic government and a healthcare system envied by its neighbours -- justified or not -- Canada is clearly a strong brand that goes beyond the borders of its hemisphere," Anholt said. In contrast to some of the better categories, Canada ranked behind Switzerland, Mexico, New Zealand and Germany at 20th place in cultural and heritage. Canada also ranked low in product branding, coming in 11th place, after South Korea, Sweden, the Netherlands and the United States. The survey asked 10,000 people from 10 nations about their opinions on 25 different countries. This is the second quarterly NBI survey. It was conducted in partnership with Global Market Insite Inc., based in Seattle. In the first NBI survey, released back in May, the United Kingdom ranked second. Only 11 countries were included in that poll. |
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